"I invest in people first, then products and companies. Lane really impressed me as a person."

CBC Dragons' Den approved by Manjit Minhas - Everything Butt Cream for Diaper Rash and Incontinence Dermatitis
Manjit Minhas and Everything Butt Cream partner together to bring a diaper rash treatment that works -  CBC Dragons Den

Manjit Minhas makes a deal with Everything Butt on Dragons' Den

I invested in Lane Casement and his company Everything Butt Cream because I was so impressed with Lane, first and foremost, as a Calgarian that was coming close to the end of his career as a pharmacist he had a revolutionary product that he created for babies for diaper rashes and adults for incontinence. Everything Butt Cream is such a great product because it works, its not sticky and is all natural with 5 ingredients that you can pronounce!

The lure of the Dragon’s Den was its potential to connect me and my product with a person who would be willing to risk capital and time in helping me successfully launch and market my diaper rash cream on a national stage.  My first attempt to get on the show failed, but it did show me what was expected from pitchers and so on my second audition, two years later I was selected.

My experience in going to the taping of the show at CBC’s Toronto Main Studios was exciting, intimidating, emotional and surreal.  My personal experience in meeting the Dragons was a good one.  I found them to be genuine in their interest in my pitch and their questions and discussions were fun to be a part of.  Ultimately three Dragons agreed to co-sponsor a deal with me and that put Yvonne and me on cloud nine.

Manjit has been terrific in her understanding of what is needed to promote and successfully market Everything Butt Cream.  She is a dynamic and exciting personality to be associated with and I am looking forward to a very successful relationship with herself and her family as we build the future of Everything Butt Cream. In time the Dragons decided it was best if Manjit Minhas were to do the deal with me independent of the others. 

Lane Casement pitches Everything Butt Cream - a topical treatment for diaper rash on CBC Dragons Den
CBC Dragons' Den pitch by Everything Butt Cream used for Diaper Rash and incontinence dermatitis
CBC Dragons Den pitch made to Manjit Minhas by Everything Butt Cream - used for diaper rash, groin irritation and incontinence dermatitis
Everything Butt Cream on CBC Dragons' Den pitch for diaper rash treatment

"Manjit has been terrific in her understanding of what is needed to promote and successfully market Everything Butt Cream."